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Experian Adds Microsoft’s ID Verification Tool to Ascend Platform

  • Experian has integrated Mastercard’s identity verification and fraud prevention technology into its Ascend analytics platform.
  • The collaboration aims to enhance identity verification services for over 1,800 Experian customers across various industries, including financial services, automotive, health, and digital marketing.
  • Identity verification is crucial in preventing fraud and cybercrime, with 96% of decision makers recognizing its importance in combating fraud.
  • The collaboration comes in the context of increasing efforts to address fraud, highlighted by rising check fraud rates and regulatory actions by entities like the Federal Reserve and the Office of the Comptroller of the Currency.

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