Started working with Nvidia in early 2009 at the beginning of the ORNL Titan project, found their technical stance on issues to be reasonable.
Nvidia made good strategic decisions, formed partnerships to stay competitive, captured market share dominance with CUDA over Intel Xeon Phi.
Nvidia went all-in on CUDA in the early 2000s; some disregarded it at first due to it being nonstandard, but many have since turned back on this decision.
Nvidia made prescient decisions to focus on AI, develop software libraries for new markets, but faces criticism for high prices and confusing marketing claims.