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Expert Insights: Q&A with MG Motor Australia CEO Peter Ciao

  • MG Motor Australia CEO Peter Ciao discusses the brand's success and challenges in Australia.
  • Despite initial barriers as a Chinese brand, MG has built trust through quality.
  • Plans include expanding with new models, EVs, luxury sub-brand, and targeting the ute segment.
  • Ciao emphasizes providing value, focusing on customer benefits, and adapting products to local market.
  • MG's strategy includes ICE, hybrid, PHEV, and EV models to offer consumers more choices.

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