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Expert Insights: Q&A with Mitsubishi Australia CEO Shaun Westcott
- Shaun Westcott has been the CEO of Mitsubishi Motors Australia Limited for over five years, with Mitsubishi becoming Australia’s fifth most popular auto brand in 2024.
- The sales slowdown in 2025 has affected Mitsubishi, especially with the runout of ASX, Eclipse Cross, and Pajero Sport models.
- Mitsubishi faces challenges from Australian Design Rule 98/00 impacting models like ASX and Eclipse Cross.
- The federal government's NVES aims to address emissions limits challenges for auto brands like Mitsubishi.
- Mitsubishi plans a lineup with a mix of petrol, diesel, PHEV, and EV models to meet NVES targets.
- Mitsubishi acknowledges the importance of addressing climate change and sustainability through NVES implementation.
- The company plans to launch at least eight new and refreshed models, including electrified vehicles, by 2030.
- Mitsubishi focuses on delivering well-equipped, reliable vehicles with a strong aftersales support network for customers.
- The brand shift towards value-oriented vehicles is evident, with a focus on offering quality products and exceptional aftersales support.
- Mitsubishi plans to continue its presence in key vehicle segments in Australia, emphasizing its commitment to the local market.
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