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Exploring Product Insights: Interview with Vadim Glazkov, Founder of a Product Research Agency
- Conducting market research is important part of creating new products and finding value for customers.
- In this interview, Vadim Glazkov shares the important aspects of product research, the challenges and provides successful use cases.
- Finding new product ideas can always be found through research and by asking the right questions grounded in real customer needs.
- The difficulty of conducting research leads many people to launch a product first and look for ways to promote it later.
- Startup founders choose to outsource research tasks to experienced specialists as they need to focus on creativity and strategic decision-making.
- Research may be compared to queries in Google - which help to find answers to various questions and reduces risks in a competitive environment.
- Conducting surveys may show a product is not in demand in the market which is valuable knowledge if the company is doing well.
- User interviews helps test hypotheses and understand the real needs of customers, significantly reducing risks and increasing the chances of success.
- Research helps startups make reasonable decisions based on real data.
- Properly conducted research can be the key to a successful launch and further development of a product in a competitive market.
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