In the events industry, in-person occasions must be part of a larger brand ecosystem for effective trade shows and conferences.
Marco Giberti and Amanda Schneider discuss the importance of organic connections, strategic use of technology, and integrating virtual and in-person experiences.
Quantitative feedback and adaptability are key for successful event strategies, while events should be integrated into a year-long marketing plan.
The podcast episode explores the future of in-person events and their impact on brand experiences.