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Export Central: Amazon’s Solution for Cross-Border Selling
- Amazon has introduced Export Central, a tool for sellers to enable them to sell their products across 39 countries within Europe - many of which do not have an Amazon marketplace - through the international settings on Amazon Seller Central for free on six European venues.
- Fulfilment shouldn't be an issue; both FBA and MFN sellers can benefit from the tool. Sellers who activate Export Central now for free may benefit from the convenience of Amazon managing most of the logistics.
- Export Central makes cross-border selling simple and efficient. However, to take part, sellers must comply with VAT regulations in the destination countries, including filing VAT reports and issuing VAT invoices to buyers.
- To tackle the challenge of VAT registration, Amazon has introduced VAT Services on Amazon to help sellers with VAT compliance. Though, if selling to buyers in France or Spain, then fiscal representation is also required.
- Export Central offers potential sales boost of up to 10% and expands visibility and sales opportunities into market where access used to be limited.
- Cross-border shopping is on the rise and European shoppers love to shop abroad, with online shopping sprees particularly popular, yet consistent offers are often not available in different regions. Offering these products online provides options for a range of shoppers.
- Export Central allows sellers to sell their products in Europe using Amazon’s seller tools and distribution channels to tap into a growing market with cross-border shoppers.
- International expansion can become less daunting as issues like logistics and complications of VAT compliance issues are now resolved through Amazon's new Export Central tool, which should be one of favourite tools for sellers when operating in multiple countries on Amazon.
- To start exporting, sellers need to activate international shipping settings in their Amazon Seller Central account. Once activated, Export Central will manage these shipping settings for eligible stores, making the transition to cross-border selling seamless
- As sellers combine Amazon's Export Central's global reach with repricing tools such as BuyBoxBuddy, they could boost sales while maintaining a healthy profit margin.
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