Formula One, in partnership with Amazon Web Services, has launched the Real-Time Race Track experience for fans to design custom tracks, simulate weather and strategy conditions, and create AI-powered race posters.
The tool, powered by Amazon Web Services' Amazon Nova models, allows users to analyze real race data, design circuits, and receive insights on lap times, top speeds, and race strategies.
Fans can set their custom tracks anywhere in the world and receive weather-specific insights for optimal tire choices and pit stop timing.
Amazon Web Services has been Formula One's official cloud provider since 2018, and this tool is a fan-focused innovation gamifying race strategy.
After creating a track, fans can generate retro-style Formula One posters and enter a sweepstake for a chance to win a trip to the British Grand Prix in 2026.
The tool also includes Amazon Nova Sonic, allowing fans to interact with an AI race strategist for feedback on their design choices.
Formula One's collaboration with technology showcases how the sport is evolving to engage fans in a new way.
Real-Time Race Track aims to provide an immersive and educational experience, turning fans into creators and strategists.
This move highlights Formula One's commitment to innovation and transforming how fans experience the sport.
The tool offers a glimpse into the complexities of race strategy, telemetry, and weather modeling, presenting a future-forward approach to fan engagement in the sport's 75th anniversary season.