<ul data-eligibleForWebStory="true"><li>Apple's 'F1 The Movie,' starring Brad Pitt, performed well at the box office over the weekend, making around $55.6 million in North America and $88.4 million overseas.</li><li>The film marked a significant theatrical success for Apple after previous disappointments like 'Argylle' and 'Fly Me to the Moon.'</li><li>Apple heavily marketed 'F1' using various platforms like Apple stores, Apple Music, Apple Maps, and its annual developer conference. The film received positive ratings from audiences.</li><li>The movie was expensive to produce and market, costing nearly $250 million to make with additional marketing costs. Apple sold sponsorships to companies like Expensify for a fictional Formula One team in the movie.</li></ul>

‘F1 gives Apple its first bonafide box office hit

Discover more