Icelandic product designer, Theodóra Alfreðsdóttir always knew she would follow an artistic path. She found her way in product design which emerged in Iceland, and says the experimentation and playfulness felt like a natural progression. She believes that each item is a record of what went on between the machine, tools, craftsman, and material. London-based, Alfreðsdóttir shows students each stage of bringing an object into the world.
Alfreðsdóttir is inspired by various items, one of which is Buno Munari's “illegible books,” which communicate to the user with color, form, and pattern. Alfreðsdóttir strives to make sure that her designs invite sensory exploration and sparks imagination.
She also finds inspiration from Icelandic nature since the landscapes fuel her creativity. She admires works by Sigurdur Gudmundsson, an Icelandic artist, who's work is rooted in surroundings and the intangible.
Alfreðsdóttir reveals her favorite spaces include the Barcelona Pavilion by Mies Van Der Rohe, with its seamless harmony of materials, shapes, and textures is stunning. She also owns a marble banana from Carrara, Italy, playing on materials and value, turning a luxurious item into an everyday object.
Some of her works include a calendar that transforms time-tracking into a visual experience, a fruit bowl that embodies the timeless cycle of nurture and harvest. She also made a place to drop a bag, sit down to tie shoelaces or just take a moment named CC-01 Bench. Alfreðsdóttir worked on the Collection Light for FÓLK REYKJAVÍK along with other projects.
She still finds time to work on other projects, serving as both an art director and prop stylist. If Theodora decides to pivot to another area she would love to dive into the collaborative world of photoshoots, where the behind-the scenes tricks bring the final image, not to mention the energy of working closely together with a creative team.
Icelandic product designer Theodóra Alfreðsdóttir discusses everything from what she draws inspiration from to some of her favorite designs, works, and artists. She encourages the experimentation and playfulness of design that can invite sensory exploration and spark imagination.
She admires the immersive design of the Barcelona Pavilion by Mies Van Der Rohe and finds artistic inspiration in Icelandic nature, intricate designs such as Buno Munari’s “illegible books” and the works of the Icelandic artist, Sigurdur Gudmundsson.
Alfreðsdóttir’s work has included a visually transformative calendar,” the Composition light, the CC-01 bench, and a fruit bowl. She’s excited to work on other projects in the future, particularly the immersive world of photoshoots.
Alfreðsdóttir is dedicated to the principle that each object is a record of what went on between the machine, tools, craftsman, and material. Through teaching she ensures that students understand the entire design process of bringing an object to life.