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F5: ThinkLab’s Amanda Schneider on Her Favorite Statistics for Designers
- Amanda Schneider, with an industrial design background, emphasizes the intersection of creativity and strategy to drive industry change and humanize data through SANDOW DESIGN GROUP's ThinkLab.
- She leads market research within the design and architecture ecosystem, translating insights into actionable stories and hosting the podcast Design Nerds Anonymous.
- Statistical insights shared by Schneider include the significant influence of designers on purchasing decisions and the industry's impact on carbon emissions and workforce demographics.
- Designers influence purchasing decisions 40 times more than the average American consumer, with potential ripple effects across industries and sustainability practices.
- By 2050, the interior design industry is projected to influence 10% of the world's carbon emissions, highlighting the importance of sustainable design decisions.
- Gen Z's growing presence in the workforce and the interior design industry emphasizes the need for designers to cater to future end users' evolving values and preferences.
- Despite the interior design industry being predominantly female, only 40% of leadership roles are held by women, indicating a disparity that needs addressing for industry progress.
- Design committee sizes have doubled over the past 5 years, underscoring the importance of effective communication and translation skills for designers to navigate increased complexity and stakeholder involvement.
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