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Facebook Advertising vs Google Advertising: Pros and Cons

  • Facebook Advertising offers enhanced options for targeting and visually motivated participation, making it suitable for B2C goods.
  • Drawbacks of Facebook Advertising include reduced intent to buy and ad fatigue occurring quickly due to repetitive ads.
  • Google Advertising offers strong intent to buy, broad reach, various ad formats, and precise ROI measurement.
  • Drawbacks of Google Advertising include increased price per click, steeper learning curve, and visual restrictions in search ads.

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