<ul><li>Meta, the owner of Facebook, Instagram, and WhatsApp, plans to enable advertisers to create and target campaigns using AI tools by the end of next year.</li><li>The AI tools will allow brands to create ads with product images and planned marketing spend, potentially disrupting the traditional role of advertising and media agencies.</li><li>Meta's platform currently offers some AI tools for ad customization, but the new tools will automate the entire ad creation process, including imagery, video, and text.</li><li>Investors reacted to this news by selling shares of major marketing services companies, as Meta's AI rollout could significantly increase the company's annual advertising revenue.</li></ul>

Facebook and Instagram owner Meta to enable AI ad creation by end of next year

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