Facebook's board of directors considered offering ad-free subscriptions as a response to the Cambridge Analytica scandal and the backlash against data usage.
The proposed monthly subscription would allow users to experience Facebook without ads.
The goal was to provide an advertising 'opt-out' and address the concern of users being the product if they are not paying for a service.
Instead of launching the subscription, Facebook decided to reduce the amount of data available to outside developers and later launched an ad-free subscription option only in the EU, which faced criticism from regulators.