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Facebook Is Watching and Tracking Kids As They Prep for College
- Facebook utilizes the Meta Pixel to track user activities across various websites, including those frequented by high school students preparing for college.
- Businesses embed the Meta Pixel on their websites to gather customer data for targeted advertising on Facebook and Instagram.
- Sensitive information from hospitals, tax filing websites, and mental health crisis sites is also transmitted to social media companies via the pixel.
- Numerous educational sites for kids, from kindergarten to college, were found to have the Meta Pixel tracking visitors, raising concerns about web tracking practices involving minors.
- Facebook can link website visitors to their Facebook accounts using the data collected by the pixel, enabling precise ad targeting.
- Sites like the ACT and Common App were identified as using the pixel, potentially sharing personal data with Facebook, prompting concerns about user privacy.
- Despite restrictions on data collection for users under 13, some educational sites directed at kids were found to track visitors using the Meta Pixel.
- The evolving relationship between Facebook and young users has raised questions about data privacy, especially concerning the tracking of minors.
- Legislation like COPPA exists to protect children's online privacy, but enforcement and interpretation challenges persist, particularly regarding data collection practices for minors.
- The lack of comprehensive federal privacy regulations and technical limitations in assessing privacy concerns for students present ongoing challenges in safeguarding child data online.
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