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Facilitator’s Notes — Rollback

  • This case focuses on handling public backlash and internal pressures after a major product redesign.
  • The communication plan should include in-app tutorials, a blog post, and an AMA with the design team.
  • To regain user trust, focus on short-term churn mitigation and demonstrating the value of the redesign.
  • The Product Owner should use data and comparisons to strengthen the case, maintain alignment with leadership, and manage stakeholder concerns.

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