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Factors That Influence Your Business’s Local Search Rankings
- In today’s competitive market, having a strong online presence is vital for any business, especially those catering to local customers.
- Appearing in local search results can significantly boost your visibility and bring more foot traffic to your business.
- Google My Business (GMB) profile is the foundation of your local search presence.
- Consistency of Information is critical for being seen in local search results, especially in the Map Pack.
- A local citation is any mention of your business’s NAP details across the web.
- Your website plays a crucial role in boosting your local search rankings.
- Backlinks—links from external websites to your own—remain one of the most important ranking factors for search engines.
- Search engines, particularly Google, take into account how users interact with your website.
- Although social media signals (likes, shares, comments) are not direct ranking factors, they contribute to your online visibility and brand awareness.
- Improving your business’s local search rankings requires a multi-faceted approach that includes optimizing your Google My Business profile, maintaining consistent citations, creating location-specific content, and building local backlinks.
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