<ul><li>Reverse experimentation, intentionally failing in order to gain insights, can be highly valuable in optimizing systems and discovering new features.</li><li>Netflix tested variable playback speeds, which led to the discovery of a power user segment that binges at higher speeds.</li><li>Instagram conducted an experiment to remove public 'like' counts and understand their impact on mental health and content creation.</li><li>Twitter's experiment with a reverse chronological feed revealed the preferences of power users for real-time content.</li></ul>

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