<ul><li>Fashion emerged as the standout performer during festive sales, with high demand for ethnic wear, particularly men’s and women’s kurta and kurti sets.</li><li>Unbranded and value segments in women’s apparel, daily-wear jewellery, and kids’ fashion saw significant growth, driven by Tier II+ cities.</li><li>Premium electronics, such as air conditioners, refrigerators, and high-end home electronics, experienced a surge in demand, while the television segment grew slower.</li><li>Beauty, personal care, and home categories also saw strong growth, with quick commerce platforms playing a key role in mobile phone purchases.</li></ul>

Fashion and premium electronics dominate India’s 2024 festive ecommerce sales: Redseer

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