<ul><li>Myntra, the fashion e-commerce giant, has launched Myntra Global to target the Indian diaspora, starting with Singapore.</li><li>Myntra Global offers 35,000 styles from over 100 Indian brands to cater to the digitally savvy Indian-origin population in Singapore.</li><li>The platform focuses on festivals, weddings, and special occasions, aiming to capture 12-15% of the Indian-origin consumer base in the initial phase.</li><li>Myntra's international expansion comes as it shows signs of financial turnaround, with a profit of Rs 30.9 crore in FY24 and revenue growth of nearly 15% year-on-year.</li></ul>

Fashion e-commerce giant Myntra launches Myntra Global to target Indian diaspora; goes live in Singapore

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