Jennifer Cassara, a fashion entrepreneur, is on a mission to change the fashion industry and help women build confidence.She launched GoodRobe & Co., a brand that offers classic, versatile pieces that never go out of style.GoodRobe & Co. introduced Fashion Flash Cards, a tool to help women shop smarter and identify their style.With the women's apparel market expected to grow, GoodRobe & Co. plans to expand its product line and develop new collections.