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Fashion quick commerce start-up Blip shuts down

  • Blip, the fashion quick commerce start-up, shut down due to a lack of capital, according to its founder Agarwal.
  • The company's unique model and first-in-market implementations faced challenges in convincing stakeholders, affecting their go-to-market strategies and slowing down progress.
  • Blip, founded in 2024, aimed to deliver apparel from reputed brands in 30 minutes and had plans to expand to key metro cities.
  • The closure of Blip comes amidst a trend of start-ups and platforms offering quick fashion delivery, including rivals like Slikk, NEWME, and Knot, as well as established platforms like Myntra and Ajio.

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