Product experiences should feel natural and intuitive for users, rather than like a collection of distinct features.
Designing for the user and their unique needs creates an experience that is seamless and designed to be part of the user's workflow.
Experiences are more than just bullet point features on a roadmap - it's about the feeling of how all aspects of the product come together to create a cohesive solution.
This type of experience-driven design eliminatess complexity and removes friction from users' lives rather than adding more features to the product.
Creating an experience that feels natural and eliminates friction points involves understanding the user's story, and detecting their moments of frustration.
Rather than adding features, this design process involves removing what is unnecessary and making everything feels natural.
Ultimately, the goal is to create products that just work the way users expect them to work, without the need for explicit features or instructions.
Investing in experience-driven design will lead to products users love, tools that feel tailor-made for them and seamless experiences they cannot imagine any other way.
The most elegant solutions often involve removing complexity rather than adding features.
Creating truly exceptional products requires a fundamental shift in how products are designed from feature-driven to experience-driven design.