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Image Credit: UX Design

Features shouldn’t feel like features

  • Product experiences should feel natural and intuitive for users, rather than like a collection of distinct features.
  • Designing for the user and their unique needs creates an experience that is seamless and designed to be part of the user's workflow.
  • Experiences are more than just bullet point features on a roadmap - it's about the feeling of how all aspects of the product come together to create a cohesive solution.
  • This type of experience-driven design eliminatess complexity and removes friction from users' lives rather than adding more features to the product.
  • Creating an experience that feels natural and eliminates friction points involves understanding the user's story, and detecting their moments of frustration.
  • Rather than adding features, this design process involves removing what is unnecessary and making everything feels natural.
  • Ultimately, the goal is to create products that just work the way users expect them to work, without the need for explicit features or instructions.
  • Investing in experience-driven design will lead to products users love, tools that feel tailor-made for them and seamless experiences they cannot imagine any other way.
  • The most elegant solutions often involve removing complexity rather than adding features.
  • Creating truly exceptional products requires a fundamental shift in how products are designed from feature-driven to experience-driven design.

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