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Fed up with Twitter, Americans are fleeing to group chats

  • Americans are turning towards smaller group chats like Discord, WhatsApp, and Signal as an escape from Twitter and other social media platforms due to their algorithmic determinations and its unclear moderation policies that create an environment that produces context collapse.
  • These smaller chats offer more meaningful, context-specific conversations between people with looser connections, whereas social media platforms tend to flatten those conversations along with the tone of discourse on the internet.
  • Discord, for example, is a platform that incentivizes interaction over lurking or building up big followings. Successful chats, whether they be held on Discord, Whatapp, or Signal, can be tough to regulate as moderators must establish etiquette where none previously existed.
  • However, people like the CEO of Gingermay, Victoria Usher, sees her business group chats on WhatsApp as a way to optimize news, analysis and conversations about complicated issues, describing it as truthful unlike social media platforms that favour algorithmic delivery.
  • Newer social media platforms like Bluesky, with its link-sharing system and lenient use of algorithmic determinations, has grown by 110% in November, from a user base of people who have abandoned or deactivated their X accounts.
  • Moreover, scientists like Dr. Kate Mannell think group chats are valuable and reflect the way in which social groups actually exist in the flesh: as small communities of people who know each other very well, who share nuanced conversations about topics of interest without flattening the conversation.
  • "It's going to be [news and stories] that I will find interesting. It doesn't feel like it's a truthful channel," Usher says about LinkedIn. "Within WhatsApp groups or Signal, people are much more likely to post what they actually feel about something."
  • All in all, such chat groups may be unwieldly, but they offer a safe space in today's society for many to have candid conversations with friends and acquaintances.
  • Ultimately, the value in these small chats lies in that moderation is often done by the integrity and social norms of the chat participants themselves. And while there's certainly room for innovation in this space, the rise of group chats highlights the desire for people to connect in online communities in must more personal and private ways.
  • Journalist Amanda Hoover points out how such group chats embody real support and value for their participants and are here to stay in the internet landscape which encourages innovation and exciting ways to connect.

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