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Ferrari Is Taking the Memorabilia Market Into Its Own Hands

  • Ferrari has taken steps to improve the racing memorabilia market by forming a team to reframe old race car parts and prototype engines into displayable works of art for buyers.
  • The new line of products, called Ferrari Collectibles, includes items like engines, body pieces from Formula 1 cars, valves, pistons, camshafts, and connecting rods.
  • Ferrari's design team showcases pieces using stands made of perspex or aluminum, giving an effect of suspension and lightness to the objects on display.
  • Ferrari Collectibles are priced from $700 for smaller engine pieces to $330,000 for larger items like a LaFerrari engine, with most bigger items already sold out.

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