<ul><li>IBM has partnered with Ferrari to become the official Fan Engagement and Data Analytics Partner for Scuderia Ferrari HP.</li><li>The partnership will focus on developing a new mobile app, set to launch in 2025, that will provide personalized content and real-time insights for fans.</li><li>IBM will apply its data analytics capabilities to process Ferrari's data and generate custom insights to enhance the fan experience and operational efficiency.</li><li>This collaboration aims to modernize Ferrari's fan engagement strategies and connect with younger audiences.</li></ul>

Ferrari’s Fan Struggles Lead to IBM Partnership

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