<ul><li>The top-selling categories this season include beauty, personal electronics, home and kitchen products.</li><li>The first set of the festive season sales is expected to end with Diwali.</li><li>During the first 10 days of the sale season, online sales were 16% higher compared to last year.</li><li>The gross merchandise value was also 16% higher in Unicommerce platforms.</li><li>During the festival sales, fashion emerged as the top category driven by ethnic wear, especially for the upcoming wedding season.</li><li>Gold and diamond jewellery purchases, especially lab-grown diamonds, witnessed a 5X spike on Amazon.</li><li>Amazon's Great Indian festival witnessed a record 11 crore customer visits in the first 48 hours.</li><li>Flipkart's sale started on September 27 and ended on October 26 with total of 33 crore user visits during early access and day 1.</li><li>Amazon noticed a growing usage of digital payment methods among its users.</li><li>Industry watchers expect festive sales in offline markets to shift towards quick commerce platforms in the near future. </li></ul>

Festive season sales: Fashion, personal electronics emerge as top categories; digital & credit payments turn popular

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