FIFA is collaborating with Avalanche and Modex to launch a dedicated Layer-1 blockchain for its FIFA Collect digital collectibles.
Avalanche confirms FIFA Collect as the inaugural application on the new chain, focusing on scalability, security, and fan experience enhancement.
Modex is appointed as the technical partner to design the infrastructure and upgrade the FIFA Collect marketplace, aiming for a seamless migration and platform expansion.
FIFA's blockchain initiative includes plans for NFT-based games, tokenized fan experiences, and strategic partnerships like FIFA Rivals with an NFT marketplace, reflecting a broader move towards Web3 integration.