<ul><li>AI-driven platform, Flora, developed by Focus IP Inc. (Tracer), is helping brands transform their brand protection strategies.</li><li>The platform uses computer vision, synthetic data, and natural language processing to fight against online fraud and cybercriminals.</li><li>Flora can detect fraudulent websites, track suspicious paid advertising campaigns, and identify counterfeit products by analyzing vast amounts of online activity.</li><li>By reducing the time a fraudulent website remains active by 80%, Tracer's AI technology offers better protection for both brands and consumers.</li></ul>

Fighting the authenticity war: How AI is transforming brand protection

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