Figma introduced four new products for website building, AI coding, branded marketing, and digital illustration at its Config event to support the entire product design lifecycle.
The new products include Figma Sites for website building, Figma Make for AI coding, Figma Buzz for branded marketing, and Figma Draw for vector design.
Figma Sites aims to simplify website building with presets, AI-generated custom animations, and AI code generation tools, while Figma Make offers AI-powered coding assistance for creating prototypes and apps.
Figma Buzz allows designers to create brand-approved templates for marketers, and Figma Draw provides vector design tools within the Figma platform, putting Figma in direct competition with Adobe.