<ul><li>The direct-to-consumer (D2C) landscape in India is set to reach $60 billion by 2027, driven by a 38% annual growth rate.</li><li>D2C brands face financial challenges due to aggressive pricing, hefty initial outlays, and marketing expenses.</li><li>To overcome financial hurdles, D2C brands are increasingly turning to revenue-based financing (RBF) models.</li><li>RBF offers quick access to debt funds, aligns repayments with revenue flows, and allows founders to maintain control of their companies.</li></ul>

Financial agility in D2C: Why brands must rethink their capital strategy for long-term success

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