<ul><li>Fintech platform POP has partnered with Saaki, the fashion brand co-founded by Samantha Ruth Prabhu and Sushruthi Krishna.</li><li>The collaboration allows POP users to purchase Saaki's exclusive collections using POPcoins, the platform's digital reward currency.</li><li>POP aims to be the choice platform for modern Indian customers, connecting with a larger audience through Saaki's fresh vision.</li><li>Saaki plans to launch more exclusive collections on POP and aims to grow the business by 300% in the next few years.</li></ul>

Fintech firm POP partners with Samantha Prabhu’s fashion brand Saaki

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