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Fintech unicorn BharatPe enters investment market with new app ‘Invest BharatPe’

  • Delhi-based fintech unicorn BharatPe has launched a new app called Invest BharatPe, expanding into the investment market.
  • The app offers digital gold as its first investment product, allowing users to invest in pure 24-karat gold with a minimum entry point of Rs 100.
  • BharatPe plans to expand the app's offerings with other investment options in the future, including fixed deposit products and mutual funds.
  • The launch of Invest BharatPe reflects the company's strategy to diversify into consumer financial services and attract a wider audience in the fintech market.

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