Delhi-based fintech unicorn BharatPe has launched a new app called Invest BharatPe, expanding into the investment market.
The app offers digital gold as its first investment product, allowing users to invest in pure 24-karat gold with a minimum entry point of Rs 100.
BharatPe plans to expand the app's offerings with other investment options in the future, including fixed deposit products and mutual funds.
The launch of Invest BharatPe reflects the company's strategy to diversify into consumer financial services and attract a wider audience in the fintech market.