<ul><li>Fiorucci revives its historic store in Milan's Piazza San Babila as an interactive virtual pop-up with AR.</li><li>The virtual store is accessible via a QR code and reinterprets the energy of the original flagship through archival imagery and pop culture references.</li><li>Fiorucci's digital reopening signifies the brand's embrace of new technologies while maintaining its irreverent spirit.</li><li>Alongside the virtual store experience, Fiorucci is launching a limited-edition capsule collection in collaboration with LePub.</li></ul>

fiorucci revives historic milanese store as interactive virtual pop up with AR

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