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Firefly Diamonds Nets $3 Mn To Sell Lab-Grown Diamond Jewellery

  • Lab-grown diamond jewellery brand Firefly Diamonds has raised $3 Mn (around INR 25 Cr) in a seed funding round led by WestBridge Capital.
  • The Mumbai-based startup plans to use the fresh capital to accelerate its retail expansion, strengthen digital presence and launch new collections.
  • Firefly Diamonds is an omnichannel brand that sells lab-grown diamond jewellery via its website as well as retail stores in Mumbai, Pune, Bengaluru and Hyderabad.
  • The Indian lab-grown diamond jewellery market is projected to become a $1 Bn market opportunity by 2033.

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