First Cheque, an early-stage venture capital firm, plans to invest in 15 to 20 startups over the next 18 months.
The firm focuses on pre-seed investments and will provide an average initial investment of up to $500,000 per startup.
First Cheque is adjusting its approach to collaborate with other investors, such as angel investors and micro-VCs, to participate in larger funding rounds.
The firm shows a strong interest in backing direct-to-consumer (D2C) brands, particularly in categories that are empty or lack differentiated offerings.