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First dribs and drabs of Apple Intelligence are underwhelming
- The first features of Apple Intelligence, which is powered by the company's generative models, are finally starting to make their way to the public
- Apple Intelligence has been pushed as one of the key selling points of the new iPhone 16
- After installing iOS 18.1, users have to join a wait list to access Apple Intelligence
- Siri's reputation has long been in the gutter and Apple Intelligence promises to change that, but Siri is almost the same in iOS 18.1
- The current Apple Intelligence experience suggests users are getting something new, but that is not the case
- Apple should have waited to launch Apple Intelligence until all of its key features were available simultaneously, not in a piecemeal fashion
- Apple Intelligence will combine the power of Apple-built generative models with personal context while taking an extraordinary step forward for privacy
- The company is trying to catch up and write the code to support their WWDC announcements
- It will take years and billions of dollars to catch up just to where GenAI leaders (OpenAI, Microsoft, Alphabet, etc.) are today
- Apple hopes to buy time for the data center buildouts and investments that will be required for them to someday own their own AI technology
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