<ul><li>FirstCry, an omnichannel kidswear brand, plans to invest INR 146 Cr in its ecommerce roll up business Globalbees Brands Private Limited.</li><li>The investment will be made through subscription to preference shares of Globalbees over the next 12 months.</li><li>FirstCry's subsidiary, Globalbees, operates as a brand aggregator, acquiring and scaling a portfolio of D2C brands across various categories.</li><li>In addition, FirstCry will invest around INR 21 Cr in its foreign subsidiary, Firstcry Management DWC LLC, UAE.</li></ul>

FirstCry To Invest 167 Cr In Two Subsidiaries To Expand Business

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