<ul data-eligibleForWebStory="false"><li>Choose investors wisely, as wrong investors can harm businesses by overpromising or controlling too much.</li><li>For businesses truly needing venture funding, selecting the right investors is crucial for success.</li><li>Different types of investors exist: institutional, emerging managers, government grants, family offices, and corporates.</li><li>Due diligence is key: investors should have a proven track record, be responsive, and offer support.</li></ul>

Fit First, Money Second: The Unpopular Truth About Picking Investors

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