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Fitness influencer Ashton Hall's morning routine went viral. Saratoga water's CMO is loving the memes.
- Fitness influencer Ashton Hall's morning routine, featuring Saratoga water, went viral for its elaborate and intricate steps.
- CMO of Saratoga Spring water expressed delight over the memes and exposure the routine brought to the brand.
- Hall's routine includes unique steps like dunking his face in ice water, rubbing banana peels on his skin, and consuming multiple bottles of Saratoga water.
- The routine, even though extravagant, resonates with the common practices of fitness and wellness influencers seen on social media platforms.
- The video showcasing Hall's routine spread widely, gaining attention and sparking meme culture around Saratoga water.
- Despite the morning routine's theatrical or eccentric nature, people embraced the focus on Saratoga brand water consumption.
- Saratoga's parent company, Primo Brands, noted a positive response and an increase in social media followers after the routine video went viral.
- Primo Brands' CMO acknowledged the meticulous health focus of Hall and expressed enthusiasm for Saratoga's role in his routine.
- The company saw a surge in social media activity and follower growth, along with a stock price boost following the routine's popularity.
- While not an intentional ad, Saratoga Water benefitted from the routine's exposure and meme status, leading to discussions about a potential partnership.
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