<ul><li>The launch of a book affects how effectively its idea spreads</li><li>Focus too often falls on reaching new readers instead of harnessing excited, established fans</li><li>A book-focused culture should celebrate the true fans and create scaffolding for the idea that will help it spread</li><li>Ignore false proxies, such as Times ranking, for measuring success</li><li>A book launch is more about creating conversation than getting the word out</li><li>Successful non-fiction books are a souvenir of an idea that has spread and is worth understanding</li><li>A mindset of abundance creates conditions for people to step up, discuss it, and take action</li><li>Publishers should embrace new, promiscuous ways to share ideas</li><li>The book launch is an opportunity to encourage conversation for years to come, not just raise temporary hype</li><li>Abundance allows room for gratitude and acknowledgement of those involved in creating and delivering an idea of value</li></ul>

Five lessons from week one of This is Strategy

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