The SUV is marketed as ideal for driving to remote mountain forests, untouched desert landscapes, national wildlife refuges, protected shorelines, and the ocean.
Promotional content emphasizes the vehicle's ability to handle various terrains and encounters with wildlife, offering a sense of adventure and connection with nature.
The commercials suggest that owning this SUV can elevate one's perception among colleagues, portraying the driver as adventurous and nature-loving.
Pricing incentives and features like cash back allowances, discounts, and promotions are highlighted to entice potential buyers towards purchasing the SUV.