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Five sustainability trends for 2025 and what they mean for startups

  • 2025 marks the year when sustainability became a non-negotiable business imperative due to the increasing frequency and intensity of climate change-related disasters.
  • Investors are expected to pour $40 trillion into global ESG assets by 2030, making sustainable businesses more appealing, where startups will need to integrate sustainability for securing funding and market relevance.
  • Artificial intelligence is playing a crucial role in sustainability, helping startups optimize energy use, reduce waste, and enhance decision-making, but concerns about AI's carbon footprint require conscious energy-related decisions.
  • The concept of 'regenerative business' is gaining momentum, emphasizing actively restoring ecosystems, with startups focusing on bio-based materials, circular production models, and government initiatives rewarding such efforts.

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