Fiyori Vodka is the world’s first organic hemp-infused vodka, founded by Clarence Darkwa and COO Jay Black.The brand combines luxury with wellness by offering a smooth drinking experience coupled with the health benefits of organic hemp seeds.Fiyori overcame challenges as Black entrepreneurs in a predominantly white industry and aims to disrupt the market with their unique product.The infusion of hemp sets Fiyori apart, adding a subtle nutty flavor and potential health benefits, which has received a positive consumer response.