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Bloomberg Quint

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Image Credit: Bloomberg Quint

Flagging Dark Patterns: Experts Weigh In Design Elements Designed To Deceive

  • Government has identified 13 manipulative tactics in existing guidelines, cautioning e-commerce platforms to adhere to the law.
  • Consumers are often subjected to dark patterns in user interfaces that push them into unintended decisions, with examples like false urgency and limited options.
  • Deceptive design elements in apps increase friction against user cancellation, making it difficult for consumers to opt out of services.
  • Experts highlight that deceptive practices directly impact a company's revenue and call for transparency to ensure consumers understand charges.

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