Government has identified 13 manipulative tactics in existing guidelines, cautioning e-commerce platforms to adhere to the law.
Consumers are often subjected to dark patterns in user interfaces that push them into unintended decisions, with examples like false urgency and limited options.
Deceptive design elements in apps increase friction against user cancellation, making it difficult for consumers to opt out of services.
Experts highlight that deceptive practices directly impact a company's revenue and call for transparency to ensure consumers understand charges.