<ul data-eligibleForWebStory="true"><li>Flipkart is investing in video commerce and livestreaming to attract India's mobile-first Gen Z shoppers amidst competition from Amazon and Reliance’s JioMart.</li><li>Video content has become a key component of Flipkart's customer engagement strategy, with over 200 million users engaging with video content on its app in the first half of 2025.</li><li>The company is focusing on Tier II and Tier III cities, where 65% of video engagement originates, aligning well with the preference of two in three Gen Z consumers for video-led shopping experiences.</li><li>Flipkart's video shopping feature spans various product categories, and the company is enhancing its video commerce initiative by building physical studios for content creators and offering real-time product demonstrations through livestreams.</li></ul>

Flipkart Bets on Livestreaming and Video Commerce to Capture India’s Mobile-First Shoppers

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