<ul><li>Flipkart fashion ethnic wear category witnesses growth in key demand centres like Bangalore, New Delhi, Kolkata, and others.</li><li>Women shoppers account for 65% of purchases in women’s ethnic segment, and men dominate 88% of transactions in men’s ethnic wear.</li><li>Significant growth observed in Tier 3 and smaller towns, constituting 55% of overall shopper volume in the ethnic wear category.</li><li>Indian ethnic wear market valued at USD 197.2 billion in 2024, expected to reach USD 558.5 billion by 2033. Kurtas lead in demand, followed by sarees and kurtis.</li></ul>

Flipkart fashion ethnic wear clocks 6 million customers, 90% repeat buyers

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