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Economic Times

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Image Credit: Economic Times

Flipkart Minutes eyes profitability, higher order value via broader product mix

  • Flipkart Minutes, the quick commerce arm of Walmart-owned Flipkart, plans to drive higher average order values and profitability by leveraging the parent platform's wider product catalogue.
  • The service operates 400 dark stores across 17 cities and aims to double this number to 800 by the end of the year, focusing on delivering various categories within 10 minutes to adapt to changing consumer behavior.
  • Flipkart Minutes' focus on long-tail categories like essentials aims to boost margins and improve profitability by hitting the sweet spot of average order values supported by high daily order volumes per store.
  • While capping rollout to top cities to manage cash burn, Flipkart is rapidly expanding its dark stores, competing in India's quick commerce space with rivals like Blinkit, Swiggy Instamart, and others, with plans to reach tier-II and tier-III cities.

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