A naukri.com initiative
Inc42
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flutrr’s Bharat Bet: Can It Outshine Tinder & Bumble In India’s Dating Space?
- flutrr is a vernacular dating app which addresses common issues faced by dating platforms, such as gender imbalance and user security, by using its proprietary safety technology developed to ensure women’s protection.
- The platform’s unique value proposition lies in serving women from Tier II and Tier III towns and cities.
- flutrr supports English, Hindi, Bengali, Tamil, Telugu, Malayalam, and Kannada.
- Father-son duo of Kaushik and Anirban Banerjee, the minds behind flutrr are all set to raise INR 3.75 Cr as part of a strategic funding round from Zee Akaash News.
- The company claims to have over 5 Lakh monthly active users (MAU) on the dating app.
- fluttr’s turnover increased to INR 2.5 Cr in the financial year 2023-24 from INR 99 Lakh in FY23 and INR 17 Lakh in FY22.
- The founders continuously enhance safety features to ensure women’s protection such as location-hiding options, blur filter during video calls and no-screenshot policy etc.
- To monetize the App, founders eliminated subscription-based model and shifted to microtransaction model.
- Going forward, flutrr plans to introduce offline dating experiences as well as AI-driven features such as a love coach and personalised music composer.
- The startup generates revenues from microtransactions, ads and its campus ambassador network.
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