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FMCG firms worry over high inflation, squeezing urban market; hint price hike

  • FMCG companies are worried about high inflation and its impact on urban consumption, leading some to hint at price hikes.
  • Rising input costs and food inflation have resulted in a decline in margins for FMCG firms in the September quarter.
  • Major players like HUL, GCPL, Marico, ITC, and TCPL have expressed concerns about the squeeze in urban consumption.
  • The rural market continues to show growth, while demand in urban areas faces pressure due to high food inflation.

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