FMCG companies are worried about high inflation and its impact on urban consumption, leading some to hint at price hikes.Rising input costs and food inflation have resulted in a decline in margins for FMCG firms in the September quarter.Major players like HUL, GCPL, Marico, ITC, and TCPL have expressed concerns about the squeeze in urban consumption.The rural market continues to show growth, while demand in urban areas faces pressure due to high food inflation.